What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.

A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.

One of the means adopted by the companies to raise foreign fund is through the FCCB. It is the Foreign Currency Convertible Bonds. It is a mix of bond and equity.

It is more beneficial for both the issuer and the subscriber. The holder of the bond has the option to convert these FCCBs in to equity whenever the shares of they said company appreciates. This will ensure them a better return.

From the point of view of the company it needs to pay the agreed coupon and the principal on an ongoing basis and in case of conversion to equity, the debt burden gets reduced. Whenever the interest rates abroad are favourable the companies resort to these route for easy and cost effective funds.

At times the foreign entities who are holding these bonds even convert the entire FCCb amount in to equities so that the company needs not service the debt. As such, it is a debt instrument with the warrants attached for conversion in to equity as and when the holder like to desires do so

Introduction of technology and sophisticated infrastructures in the working environment too has become imperative to improve the bottom line. Many organizations like banks give much importance to profit so as to take care of the interest of the stake holders. Many go for periodical review of the progress to ensure that their growth percentage is at par with the nature of the industry.